We’re all getting ready for summer! Come April the ‘Rule of Six’ will be back, and people will be looking to enjoy being together outside once again. What a perfect way to spend time together outside than with the refreshing new Beefeater Peach And Raspberry gin.
The new gin is the perfecting way to toast in the spring. Its fruity flavours are best served over some ice, and a good tonic is with a wedge of peach and a few raspberries if you want to do it right. It will be launched in the brands new bottle design, which saves the company 410 tonnes of plastic with the new paper labels. All of which is integral to Beefeater’s commitment to sustainability.
The new flavour, by the World’s Most Awarded Gin, is inspired by James Burrough, the founder of Beefeater in, who created Peach Liqueur and Raspberry Gin in the 1800s. It uses the Beefeater London Dry recipe as its base with the twist of naturally sweet peach and raspberry flavours.
Desmond Payne MBE, Beefeater’s Master Distiller, said: “We love to experiment and James Burrough’s historic recipes provide us with a wealth of inspiration we are lucky to have. Adding just a hint of peach and raspberry to Beefeater’s classic recipe, produced in our iconic London copper stills, has created another approachable flavour with a twist that’s both light and fresh, perfect for the warmer months ahead. The new Flavoured Gin is clearly part of the award-winning Beefeater family, whilst there is a prominent fruit aroma the overall taste is discernibly still that of classic juniper.”
It will be made be available exclusively to Asda for four weeks from March 25th at just £18.99. It will then be available in all major supermarkets.