Who doesn’t love a cheese board? There is something about a variety of cheese paired with wine and crackers that sends folk wild, and Iceland has found a niche in the market with a world-first. Who needs to share their cheese board when you can enjoy a nice decadent bathing experience with their new cheese board bath rack.
The snacking assistant created by Iceland gives you the chance to enjoy a bath with all your favourite cheeses. As a bath lover, I didn’t know this was missing in my life, but now it’s here I want one. It has a dark wood finish and matching cheese knives with a large surface area to display a fine spread of cheese, wine and crackers.
The theory behind Iceland’s new invention is that the steam from the bath quickly brings the cheese to room temperature, which loosens the fats giving your cheese better texture and flavour. An amazing 15% of Brits admitted to eating cheese in the bath (really?).
Love Island’s Priya Gopaldas trialled the Cheese Board Bath Rack, tucking into cheese products including the Cathedral City Cheesey Flatbread while enjoying a fragrant bubble bath.
She said: “What’s not to love about having a nice bath and a board of cheese? I’m absolutely obsessed with cheese so I couldn’t wait to get my hands on Iceland’s new product. Now that I’ve tried it, I can definitely say it’s the ultimate bath time accessory.
“The product shoot took longer than it should, mostly because I couldn’t stop eating all the cheese on set. As a cheese lover myself I absolutely couldn’t date someone who doesn’t like cheese. I like my men like I like my cheese – strong but with a soft side.”
The exclusive collaboration between Iceland and popular British Cheddar brand, Cathedral City inspired the new board. They have an array of amazing dishes they’ve created together, including a Mac ‘n’ Cheese, Cheesy Flatbread, Cauliflower Cheese and Cheesy Mash.
Andrew Garton, Chilled Trading Director said: “Whether it’s hiding cheese from their partner, or sneaking a nibble alone in the bath, the UK clearly has an insatiable appetite for cheese and we’re hoping our brand-new Cheese Board Bath Rack will help to meet the nation’s cheese obsessed needs.”
Will you be getting a new cheese board?