It’s been a great month for Yorkshire, with football fans finally getting to see another Yorkshire team back in the premiership. And to celebrate the exciting new season ahead and the promotion of beloved Leeds, North Brewing Co and Leeds fanzine, The Square Ball have collaborated on a cool new limited edition beer. It’s a Californian-style Pale Ale that sports the Whites’ signature blue and yellow colours, perfect for summer and the upcoming footy season.
Described as having “tropical fruity notes with a light bitterness”, it is a perfect BBQ tipple while watching a match. Sarah Hardy, Marketing Manager at North Brewing Co, says “Planning this beer has been a bit of a rollercoaster. We started discussing it over Christmas but then shelved all the plans as the pandemic hit. When the season restarted, we reached out to The Square Ball to see if they would like to be involved with our plans.
“We actually had two designs for the beer label ready – one with the Leeds United colours on and one that made no mention of football just in case! We didn’t want to press ‘go’ on the celebration before it was confirmed and jinx it.”
Sarah added: “Leeds’ return to the Premiership is brilliant news for the city. Our bars, restaurants and shops have been closed for three months and this boost is needed more than ever before.”
There has been a lot of excitement behind this collaboration, and people all over the globe have been trying to get their hands on the limited ale. Set to go on sale on Wednesday, August 5 at 12pm via the North Brewing Co webshop, the new beer will be available as single cans or as part of a gift pack featuring four cans, with a limited edition t-shirt designed by Refold Studio and a commemorative badge set.
The beer will also be available to purchase in person in any of North’s family of bars in Leeds and also North Bar in Harrogate.
Here’s the other places in Yorkshire that will be selling this celebratory beer:
– Townend Farm Shop, Premier Hop
– Raynville Superstore
– Fuggle & Golding
– Block & Bottle
– Little Leeds Beerhouse
– Bottle & Bean
– Latitude Wines
– Caspar’s Bottle Shop
– Bottle & Co
– Hip Hops
– Hop Shack
– Drink Hebden Bridge
– The House of Trembling Madness
– Manjit’s Kitchen
– Beer Central
– Rad Beer
– Yorkshire Craft
– Beer No Evil.