Rudy’s has fast become one of the UK’s top pizzerias, with restaurants in York, Leeds, Sheffield and Harrogate. And the Italian-inspired pizza giant is taking Negroni Week very seriously next month, with a month-long celebration dedicated to the iconic cocktail.
The restaurant group is celebrating the classic Italian drink with a limited-edition retro football shirt – and every time you wear it to a Rudy’s pizzeria throughout September, you’ll be rewarded with a free pizza and a Negroni.
The Rudy’s FC football shirt is inspired by the golden era of football and is priced at £60, but it could quickly pay for itself if you make the most of the offer.
The shirt features a distinctive checkerboard pattern, while its rich orange colours provide a stylish nod to the Negroni. And if that wasn’t enough, there’s even a label woven into the hem featuring the classic Negroni recipe.
The shirt will be available to buy online and at Rudy’s pizzerias nationwide from 1 September.
If that wasn’t enough, Rudy’s is also teaming up with Campari, Cocchi Vermouth and Malfy Gin for a limited-edition Negroni menu across its restaurants.
Neal Bates, Managing Director at Rudy’s, said: “The Negroni has always been a big part of Rudy’s. We love it because it’s one of Italy’s most iconic cocktails, rooted in tradition but with plenty of room for creativity, which is why we love putting our own spin on it every September.
“The shirt came from that same appreciation for Italian culture, mixing our love of pizza, football and aperitivo into something our customers could actually wear. The response over the last two years has been brilliant.
“We’ve seen guests coming back in last year’s shirts, asking when the next one is dropping, so bringing it back for a third year felt like the obvious thing to do. If we can reward them with a pizza and Negroni every time they wear it, even better.”
Head over to the Rudy’s pizzeria website now to get your shirt here.
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Feature Image Credit: Rudy’s
