Chippy tea. No finer words have ever been uttered from another person’s mouth! And now it has been proven to be the most popular takeaway during this lockdown period. It’s a hard time for us all and comfort food is a great way to ease the burden of self-isolation. What better comfort food it there than good old-fashioned fish & chips.
That gold crispy batter and golden, deep-fried chips tantalise the tongue. Whether with salt & vinegar, gravy or curry sauce it is a cuisine that is quintessentially British and we all know that the North do it the best. The sales data for food ordering company Foodhub has seen a 208% uplift in orders of fish & chips since lockdown began.
Other classic takeaway orders that have increased are quarter pounder burgers with 158% uplift and doner kebabs with a 156% uplift since lockdown began.
Philip Mostyn, Foodhub spokesperson, said: “For many of us, takeaways have provided us small moments of joy and a break from the monotony we’re all experiencing in lockdown… It’s interesting to see how, as a nation, we’re turning to the old favourites and seeking comfort in familiar nostalgic foods, such as Fish ‘n’ Chips.”
The nostlagia wasn’t lost on Bradford-based crisps brand Seabrook who recently released a 75th anniversary with their limited-edition fish and chips flavour.
I don’t know about you, but I know what I’m having for tea tonight. It would be rude not to…