The bargain supermarket chain Aldi is getting in the festive spirit this year by vowing to donate more meals than ever before. They’ve been giving us the most festive foods this year with their pigs in blankets and liqueurs. And now they’re matching that with their charity work.
The chain usually donates unsold food to charity after doors close on Christmas eve, and now they’re doing the same when it closes on New Year’s Eve as well as giving staff the day off. Last year Aldi donated around 450,000 meals throughout the UK, and this year because of the extra days they’re expected to donate a further 200,000 meals.
Aldi is also partnering with Neighbourly to launch a new initiative named Community Cupboard. The initiative aims to prioritise donations to local community groups that focus on feeding children over Christmas and other school breaks.
“Tackling food poverty is an issue that the country and our store colleagues are really behind, so it’s great to be extending our programme – particularly over the festive period and upcoming school holidays.”
Neighbourly’s Steve Butterworth added: “Aldi already donates more than 650,000 meals a month across the UK but is stepping this up over Christmas and New Year.
“The festive season is usually busy for the region’s charities and food banks, but this year even more so, so the donations will definitely be welcomed.”