As the cost of living crisis storms on, Asda has become quite the unsung hero, slashing prices in their cafes to ensure its customers can get by (and most importantly, stay warm) this winter.
Announcing a brand new £1 initiative – just months after announcing its ‘kids eat for £1’ offer – the supermarket will now serve soup with a roll and unlimited hot drinks for just £1 to customers over the age of 60.
The announcement comes following a survey which revealed that those aged 65 to 74 were £163 worse off per month in comparison to last year.
Mohsin Issa, Asda’s Co-owner, said: “We know that this winter is set to be incredibly hard for thousands of pensioners as they worry about how to keep themselves warm in the face of rising living costs and a fixed income.
“We’ve already been able to serve over half a million meals through our Kids Eat for £1 initiative in our cafes and we’re hoping our new offer of soup and hot drinks for over 60s will prove just as impactful for those who need it most.
“Meanwhile, the cost of living grant programme led by Asda’s charity The Asda Foundation will support grassroots organisations who are providing a lifeline in their communities during these tough times.”
Pensioners will be welcome to visit their cafes and enjoy the offer while staying as long as they’d like to enjoy unlimited teas and coffees to keep them warm this winter.
Age UK estimates that 2.8m older households will be living in fuel poverty this winter, despite the government’s energy price cap freeze.
Asda will also donate £500K to community groups struggling with the cost of living, with grants up to £2000 available to groups and charities in need of financial support due. rising energy prices. Groups and charities wanting. to use their space as ‘warm banks’ will also be prioritised for the grants.
The new £1 initiative is available in all Asda cafes daily.
[Featured image: Asda]