Oooh, now this does sound like a Rum do. Kopparberg’s new Cherry Spiced Rum sounds like a bit of us! Set to be released next week, the new product comes just in time for the sun to return to Yorkshire! Known for their fruity ciders, we are sure this sweet tipple will go down a treat with fans.
The rum world is one that is still due to be set alight, and we’re sure with flavours like what Kopparberg has up its sleeve, it will be the new craze to take over the gin world soon enough.
The new Cherry Spiced Rum is described as infused with a “bold cherry flavour” that is inspired by the Swedish night forests, and it will be available as pre-mixed cans with coke, as well as a 70L bottle at 37.5% abv. The 70L Kopparberg Cherry Spiced Rum is retailing £20 and the pre-mixed cans will be priced at £6 for a pack of four.
Rob Salvesen, Head of Marketing for Kopparberg, said: “The launch of Kopparberg Cherry Spiced Rum shows our commitment to diversifying our product portfolio, offering consumers the bold fruit flavour they’ve come to expect from Kopparberg but in new categories where we can credibly add value and a point of difference… Cherry Spiced Rum is a particularly exciting addition to our current range.”
“[It allows] us to show the darker side of our spirit and shake up a category that is screaming out for a big brand name that can offer a full fruit flavour hit, whilst injecting some energy and excitement.”
“Wherever we spend the summer, Kopparberg Cherry Spiced Rum is here to offer something big, bold and flavourful, to be enjoyed with friends as the tempo picks up and the darkness kicks in.”
They’re available from ASDA stores nationwide from Monday next week!