Yorkshire Tea Launch New Tea Flavour Which Tastes Of Jam On Toast

Just when you thought the average cuppa couldn’t get anymore diverse, Yorkshire Tea, the nation’s greatest tea manufacturers, have created a brand new brew – that tastes just like jam on toast. We’re aren’t quite sure how we feel about it yet, but one thing we can’t deny is that a good old slice of toast lathered in jam accompanied by a brew is one of the greater things in life.

Credit: Yorkshire Tea

This new flavour is just one of three brand new flavours from the Harrogate-based tea company, with both decaf bedtime and malty biscuit brew also joining the range. Kate Halloran, Tea Innovation Manager at Yorkshire Tea said, “Toast and Jam is a lip-smacking smattering of toasty, jammy loveliness. Perfect for mornings, it is a strong breakfast blend with all of the loveliness of jam on toast without the crumbs!”

“We wanted to create a tea that will send people into their day with a spring in their step and a smile in their soul. This new brew has been a long time in the making and I absolutely can’t wait for everyone to try it.”

Credit: Yorkshire Tea

Yorkshire Tea’s new products will be available exclusively in Asda supermarkets from Thursday, 24th September at £2.29 per pack of 40 bags.

And while you’d expect Brits to be pretty pleased with a brand new brew to try, the new flavour is dividing fans on social media – with some even going as far as branding it an “abomination”. Each to their own, I suppose.

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