Two of Yorkshire’s most iconic brands have announced a limited-edition run of crisps inspired by a classic Sunday Roast.
Seabrook and Aunt Bessie’s have introduced three new flavours plucked from a plate at your nan’s house and poured into a pack of crinkled-cut crisps. The flavours include Roast Beef and Yorkshire Pudding, Roast Potato and Black Pepper, and Roast Turkey and Stuffing.
Seabrook, the champion of the crinkle-cut crisp, hail originally from Bradford and the package used to read ‘Made in Yorkshire’ before being changed to Made With Pride.
Aunt Bessie’s, who make over 900 million Yorkshire puddings every year, hail from the East Yorkshire city of Hull. It’s nice to see two iconic Yorkshire brands come together. Especially on a meal that is close to every Yorkshireman’s heart.
Claire Hooper, marketing director at Calbee Group UK, comments: “Seabrook and Aunt Bessie’s are two iconic British brands and we’re really excited to introduce this flavourful collaboration.
“Our partnership celebrates classic roast dinner flavours in a shareable size, perfect for snacking with friends and family this season.”
“We know sharing crisp lovers are looking for something new and different to tempt their taste buds, so this Seabrook X Aunt Bessie’s collaboration will allow us to capitalise on that trend within the snack category.”
It’s not the first time Aunt Bessie’s has collaborated with a Yorkshire company, they teamed up with Northern Monk to create a Yorkshire Pudding beer and Jam Roly Poly dessert beer as well.
The Seabrook X Aunt Bessie’s thick crinkle-cut sharing crisps are available to buy in sharing bag form at B&M, Home Bargains and other major retailers, in 120g bags from the 7th November.