The biggest nostalgia hit is coming to the UK as Toys R Us is set to return. After going bust back in 2018, struggling to compete in the new age of online shopping its UK and US stores closed much to the upset of Millenials who’ll remember many a trip to the huge toy store.
The parent first of both Toys R Us and Babies R Us unexpectedly announced that it had signed a long-term exclusive licence agreement to relaunch the stores across the UK.
Both the Canada and Australia Toys R Us stores have been going strength-to-strength these last few years, giving bosses proof that there is space for both physical and online stores in the UK.
It won’t be the same as what children of the 90s remember with a massive warehouse of every toy under the sun. Instead, Toys R Us will be returning in partnership with WHSmith, meaning they will operate in WHSmith stores.
Toys R Us and WHSmith will work out where to go next with the rollout of more stores across more locations.
The deal for the first nine stores is a trial period and isn’t expected to ‘generate material levels of revenue’. This deal does however confirm Toys R Us return that was touted earlier in the year.
Chairman and CEO of parent company WHP Global and Toys R Us, Yehuda Shmidman, said in a statement: “We selected Toys R Us ANZ as our partner to expand into the United Kingdom because of their proven success in launching with us in Australia under the leadership of their CEO, Dr Louis Mittoni.
“Toys R Us today is a vibrant business with over 900 stores and e-commerce sites across 25 plus countries generating over $2billion a year in sales and growing, especially with the new launches underway for both the US and UK markets.”