“Fancy a brew?” must be the most common phrase used in Yorkshire. We get through a ridiculous amount of tea bags in our house – and there is only one brand of teabag you’ll see us using – good ol’ Yorkshire Tea. This year Yorkshire Tea has surpassed Twinnings and regained its title as the number one tea in the UK. And, rightly so.
Yorkshire Tea delivered £14.6 million of the £19.6 million growth in tea sales with sales up 14.5%, according to The Grocer. The reason for the growth seems to be its position as a ‘proper brew’, backed by “heavy investment in marketing has helped it make distribution gains”.
Yorkshire Tea Brand Manager, Lucy Jordan said in September: “Our unwavering commitment to doing things properly is at the heart of our growth and this has resonated with consumers during the uncertainty of 2020.”
“The consistently high-quality tea that goes into our blends and our authentic communications help us build genuine relationships with our drinkers,” she added. “By interacting with our fans on social, we know the importance that a proper brew makes to their day and that’s why we’ve endeavoured to make our fans smile through positive and entertaining online content.”
We have to admit that Yorkshire Tea as a brand has become much more visible recently. It hit back at far-right YouTuber about racism. And, we’ve all seen the incredible adverts featuring Sean Bean who screams, “DO IT FOR YOOOORKSHHIRE!” Either way, we are happy to see Yorkshire Tea at the top, and long may they hold the title.
Yorkshire Tea created a beautiful Toast & Jam flavoured tea that went down a treat with customers this year. The Harrogate-based tea company, also added a decaf bedtime and malty biscuit brew to their range. Kate Halloran, Tea Innovation Manager at Yorkshire Tea said, “Toast and Jam is a lip-smacking smattering of toasty, jammy loveliness. Perfect for mornings, it is a strong breakfast blend with all of the loveliness of jam on toast without the crumbs!”