The great British pub is a beautiful thing. There’s nothing like putting the world to rights with your mates over a few drinks. But, they have been struggling in many ways over recent years due to people’s drinking habits, the cost of living crisis and all the things that come with that. And, it seems modern Brits under the age of thirty are more likely to order a pint of Coke rather than a pint of lager when visiting their local.
According to a new survey, the old pub traditions are losing their appeal to the younger generation. Some on the list were outdated when I was first hitting the pub in the late ’00s. 60% of Gen Z said pickled eggs were outdated and I can say I’ve never had one of those bad boys and I’m nearing 40.
But pork scratchings, dartboards, pool tables and jukeboxes are absolute musts in our eyes, which Gen Z peeps seem to think are outdated. 27% of the younger generation aren’t on board with Fruit machines and I can take or leave them to be fair.
The research was commissioned by Premierline who also found that Gen Z are more likely to order a pink of coke and other non-alcoholic beverages rather than a lager. If they were to have an alcoholic drink 27% of Brits lean more towards cider, locally distilled vodkas and gins
Rebecca Leversidge, Marketing Manager at Premierline, said: “It’s clear that the pub remains an integral part of British life and occupies an invaluable place in our hearts. While it seems there’s plenty of different opinions across the generations, such as Gen Z preferring soft drinks and craft beer to traditional lagers, the majority of UK pubgoers still enjoy the experience of going to the pub with friends.
So, what are the British pub traditions that are falling out of favour with the Gen Z?
Pickled eggs – 60%
Pickled onions – 49%
Sticky floors – 44%
Patterned carpets – 33%
Pork scratchings – 32%
Dartboards – 31%
Fruit machines – 28%
Jukeboxes – 27%
Snooker/pool tables – 24%
Vending machines in loos – 23%
Chicken in a basket – 21%
Beer mats – 17%
Packets of crisps – 17%
Dry roasted peanuts – 16%
Ham, eggs and chips – 15%
Scampi fries – 15%
Live bands – 12%
Ginger ale – 12%
Sports on the big telly – 9%
Lager – 7%
It’s not as bleak as it may seem, on average, Brits visit the pub five times a month, and Gen Z goes the most (six times), second to over-60s the least (four times). The love for a good boozer has not wavered, but 67% of respondents find them expensive, with the average cost of a drink now standing at £5.20. This has led 46% of survey participants to cut back on the number of pub visits each month.
Read More: Four Yorkshire Pubs Named In Best Pubs In The UK List 2024
Feature Image Credit: Unsplash
