Morrisons is trailing a shop with no staff at all in Yorkshire. The test store is following in the footsteps of the Amazon store in London. The major supermarket’s trail will be outside the Bradford headquarters but isn’t open to the public yet.
Using cameras, and an app that customers download and scan on entry it tracks what they are putting in their basket. As the cameras check what the customers have in their baskets there is no need for tills so customers can walk straight out of the store as the payment is taken through the app.
The trail could be revolutionary for the food giant as well as the shopping experience with more and more folks wanting a contactless experience. If the trial is successful new stores can be rolled out in other stores across the UK.
Yorkshire Live reported that Will Broome, CEO of Ubamarket stated: “The research clearly shows that the Coronavirus pandemic has completely transformed both retailer and consumer behaviour- in particular when it comes to purchasing their goods.
“The pandemic has raised huge questions around hygiene and safety, with particular concerns around consumer confidence.
“This fluctuation in shopping habits has further highlighted a number of pre-existing problems with the shopping experience in Britain, with a huge proportion of Brits now feeling that their shopping experience is outdated.”
He continued: “Paying for your shopping in-app will drastically reduce your exposure to potentially dangerous interactions as there is no need to stand in queues or use the tills.
“Ultimately, if retailers are willing to implement retail technology, we could make the weekly shop far more safe and hygienic for everybody in the UK.”
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Feature Image Credit: Photo © Jim Barton (cc-by-sa/2.0) / @harrypope / Flickr
