John Lewis has unveiled its highly-anticipated Christmas advertisement for 2023, and it is nothing short of touching. It’s become as much a part of Christmas as twinkling lights and a Christmas tree. And, the UK-based department store has once again delivered a heartfelt TV commercial that feels more like a PG drama than a mere advertisement.
At the core of this emotional story is the choice of the song ‘Festa’—which translates to “celebration”—performed by the Italian electro-pop duo Le Feste Antonacci and the renowned Italian tenor Andrea Bocelli.
Entitled ‘Snapper, The Perfect Tree’, the advert portrays the story of a young boy whose grow-your-own Christmas tree kit unexpectedly turns out to be a mischievous Venus flytrap. Initially, the lad, believing he’s nurturing the perfect Christmas tree, acquires the plant from a local market.
Watch the John Lewis Christmas advert 2023 below:
The poignant moment unfolds when the unfortunate Snapper is forsaken to make room for a more traditional tree. However, the video concludes with the heartwarming decision by the youngster to include the outcast plant in the Christmas festivities, culminating in the poignant strapline, ‘Let your traditions grow’.
John Lewis has announced that the ad’s soundtrack will be released as an extended charity single. A portion of the proceeds will be directed towards the John Lewis Partnership’s Building Happier Futures charities, benefiting young people who have experience within the care system and families in need.
Speaking about it, Andrea Bocelli said: “I am delighted to take part in this wonderful and unique tradition of Christmas storytelling. It is very special for me given the great support this will bring to both the John Lewis and Andrea Bocelli foundations. Joy to all of your worlds this Christmas!”
Charlotte Lock, John Lewis customer director explained: “We are a nation that loves the traditions of Christmas – from classic traditions like pantos and putting up the tree to evolving new ones like crafting our own presents and Zoom get-togethers.
“Many of us have our own unique festive traditions and that makes them even more special. The film celebrates themes of family and evolving traditions, and shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions.”
Sarah Jenkins, managing director at Saatchi & Saatchi, added: “It’s an extraordinary privilege to be working with the John Lewis Partnership, and it’s particularly magical to be launching a campaign that celebrates all of the traditions – both eternal and evolving – that make Christmas so special to the nation.
“The race to be the number one Christmas ad brings extra festive spice and is such a brilliant embodiment of the skills and smarts of the UK’s incredible creative industries. We’re raising a glass to all.”
Feature Image Credit: John Lewis