The budget fashion chain has started the trail of its click-and-collect service in 25 stores across the UK including Yorkshire. It’s currently for just children’s products only.
The website crashed after its launch and Primark announced in a statement they were aware of the issue some customers were having when accessing the website writing: “We’re working hard to address this to ensure that everyone can access and browse the site easily.”
Chief executive of Primark, Paul Merchant said the launch of the click-and-collect service was a “milestone for us and a really important moment”.
Speaking to the BBC he said: “We’re massive fans of bricks and mortar. We believe in stores and we believe in the High Street. We think click-and-collect is the right proposition.”
The popular retailer is hoping that giving people the option to shop online and collect in-store will drive more customers to the high street shops.
The retailer’s parent group ABF, announced last week that it would freeze prices for Primark’s clothes, according to the BBC, for this winter due to the cost of living crisis which many families will be thankful for.