North Yorkshire’s ‘food capital’ Malton has cancelled some of Yorkshire’s key food festivals, with traders being left with no plan B. Festivals for the popular market place that will no longer take place include Malton Christmas Festival, Monthly Food Market, Malton 10k and Malton Food Lovers Festival
The cancellation of the festivals is said to be due to operating costs, according to the Fitzwilliam Estate, which organises the events through its promotional company Visit Malton. Instead, the events will be replaced by “sustained, year-round promotion of the town”, the BBC reports.
The Fitzwilliam Estate, which owns a large amount of property in Malton, and have worked hard to make Malton a “go-to destination for quality artisan producers, independent makers and businesses” claims that the change is the “start of a new chapter for the town’s tourism and marketing efforts”.
A spokesperson said: “The decision follows careful consideration of the long-term impact of the town’s events programme which, as a result of rising operating costs over the last few years, have become increasingly challenging to sustain.”
“Whilst the events bring welcome footfall and promotion for the town, this is often felt at peaks during the year, as opposed to all-year-round. We are dedicated to making Malton a go-to destination and thriving rural community where businesses can flourish year-round.”
“We’re committed to working closely with our business community and would encourage any traders with questions or concerns to get in touch with us directly.”
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Feature Image Credit: Visit Malton
