The end of an era. We’ve seen many confectionaries come and go in our lifetime. Jolly Ranchers, Drifters and now it seems that the fizzy, fruity drink Lilt is the next to be culled.
Lilt is one of those drinks that is great on a summer’s day. Its fizzy pineapple and grapefruit flavours are perfect to quench a thirst.
The drink, which comes in a silvery blue can has been around for almost 50 years but is being given the boot by Coca-Cola which owns Lilt.
It’s relaunching the refreshing beverage under the recognisable brand – Fanta. Fanta has a range of flavours including orange, strawberry, grape, lemon and many more.
Lilt’s flavour will now be rebranded as Fanta Pineapple & Grapefruit. So technically you’ll be able to enjoy the refreshing drink, but not as you know it.
The new Fanta Pineapple & Grapefruit hits the shops tomorrow (14th February) and will be available in 330ml cans, 500ml bottles and two-litre bottles, all offering the tropical taste we all know and love.
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All is not lost of the hold design as the new Fanta branding will acknowledge its roots with a ‘graphic not to the totally tropical taste’ of Lilt
There will also be a zero-sugar version that was launched as part of the new release. It’s a tangy, delicious drink and is one of those beverages you’ll never forget the taste of.
Coca-Cola Europacific Partners (CCEP) commented: “Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo.
“Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast-style video.”
Martin Attock, CCEP GB VP of commercial development, the announcement is to “reassure Lilt’s loyal fanbase that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love”.
“It’s still bursting with tangy tropical flavours. It’s just got itself a new name.”
The news comes just a couple of years before Lilt was set to celebrate its 50th anniversary following its release in 1975.
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