Morrisons Introduces Code Word To Help Those Struggling With Cost Of Living Crisis

Morrisons Introduces Code Word To Help Those Struggling With Cost Of Living Crisis

As temperatures begin to drop, and we get ever closer to having to think about the heating cost of living is beginning to feel very real. And supermarket chain, Morrisons have come up with a subtle way to help anyone struggling to afford food.

The supermarket chain has introduced code words for those in need of a hot meal during the cost of living crisis. The asking for ‘Henry’ campaign with Heinz beans across 397 Morrisons cafes will ensure 160,000 meals available to the public.

Inspired by the ‘ask for Angela’ campaign in bars and clubs, those who feel vulnerable can get help in a simple and discreet manner.

Credit: Photo © Jim Barton (cc-by-sa/2.0) /

Asking for Henry at a Morrisons cafe whilst stocks last will get you a hot, heart jacket potato topped with Heinz beans for free, no questions asked. It gives those that may be embarrassed to ask for help a subtle way to make sure needs are met discreetly.

Jojo De Noronha, president Northern Europe at Heinz said: “We believe everyone deserves the goodness, comfort and warmth a can of Heinz Beanz can bring. Whilst we know it doesn’t fix the problem, we hope our ‘ask for Henry’ initiative can be of some help at this difficult time for many, particularly over half term.”

Read More: This Yorkshire Chrismas Ad Has Viewers In Tears Saying It’s ‘Better Than John Lewis’

Sian Whittle, category director of Morrisons Cafés, said: “We know that our customers are under real financial pressure at the moment and are therefore pleased to be partnering with Heinz on its ‘ask for Henry’ initiative to offer customers a free jacket potato topped with Beanz whilst stocks last.

If you’re looking to keep your Christmas dinner cheap this year then it’s worth noting that Asda has a frozen Christmas selection that will feed a family of five for under £22.

The retailer launches their frozen dinner deal which also offers up a range of Asda Rewards when users use the app. Customers using the Asda rewards App will earn £1.50 in their cash pot when they spend £20 or more on Frozen Christmas dinner essentials from 18th November until 27th November 2022.

Read More: Primark Finally Goes Online With Click-And-Collect Option

Feature Image Credit: Photo © Jim Barton (cc-by-sa/2.0) / Heinz

Leave a Reply

Your email address will not be published

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: