Christmas is only 65 days away and Aunt Bessie’s are getting prepared with a little bit of a Christmas twinkle with its new star-shaped Yorkshire puddings. All the fluffy goodness of their usual puds with a little bit of festive fun.
The limited-edition Yorkshire puddings have been launched just in time for the Xmas period. And, as they’re ready in just five minutes, mean you have more time to enjoy all of the merriment with loved ones instead of stressing in the kitchen.
Aunt Bessie’s, originally known as Tryton Foods, embarked on its journey in 1974, pioneering the creation of frozen Yorkshire puddings. However, a pivotal moment in its history unfolded in 1995 when the former Tryton Foods factory, located on Derringham Street, was reduced to ashes in a devastating fire. From the ashes of that tragedy, Aunt Bessie’s emerged and found its current abode on Freightliner Road, where it continues to flourish.
Fast forward to the present day, and the bustling ovens in Hull churn out an astonishing 20 million Yorkshire puddings every week, a testament to the enduring love for this classic dish. As the holiday season approaches, Aunt Bessie’s ramps up production to an extraordinary level, crafting a staggering 110 million Yorkshire puddings in the run-up to Christmas alone. When considering the entirety of the year, this remarkable figure escalates to nearly 640 million, showcasing the enduring popularity of Aunt Bessie’s Yorkshire puddings throughout all seasons.
Charlotte Vause, brand manager at Aunt Bessie’s, said: “We are absolutely thrilled to introduce our Festive Yorkshire Puddings. Christmas is a time of joy and celebration, and we wanted to create something truly special to enhance those cherished family moments.”
She added: “With their unique star shape and irresistible taste of Aunt Bessie’s Yorkshire Puddings, we hope to make the whole family’s Christmas meal even more memorable.”
The special Christmas Yorkshire puddings will also be easily available for those with sight loss as the star Yorkshire puddings will have NaviLens technology on the pack, which makes them easily accessible to people with sight loss thanks to audio labelling and navigation.
Also Aunt Bessie’s is supporting the Royal National Institute of Blind People (RNIB) this year. It will donate to the RNIB Christmas campaign to support the mission to make sure no child with vision impairment is left out of festive fun.
Aunt Bessie’s star-shaped Yorkshire Puddings are conveniently offered in packs of eight, priced at £2.50. These delightful creations can be readily located at popular retail outlets including Asda, Farmfoods, Iceland, and Heron Foods during the period spanning from mid-October through December 2023.